Monday, February 01, 2010
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Posted by: Dairy Calf & Heifer Association
Important News for DCHA!
As many of you may have seen, ABC World News and Nightline ran a segment focusing on animal care issues in the dairy industry last night. The segment focused on farm size and the specific practices of tail docking and dehorning. The segment, titled "Disturbing Reality of Dairy Land: Do you know where your milk really comes from?" can be found here.
DCHA has been provided a call to action from the Center for Food Integrity (CFI), which was developed by CFI members to help engage producers to respond to issues via their local media to "set the record straight." The call to action can be found here. It includes overall messaging for livestock producers covering their ethical commitment to animal care, why livestock production looks different today, and its importance to local communities. It also includes specific messages on tail docking and dehorning.
Please take the time to review the call to action and if appropriate, please contact your local editor in support of the dairy industry. A proactive approach to set the record straight and tell our story can help overcome the negative impressions this story may leave with consumers.
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