NBQA results revealed
Wednesday, August 15, 2012
Posted by: Dairy Calf & Heifer Association
Brought to you by the Dairy Calf & Heifer Association and the beef checkoff-funded Beef Quality Assurance program
The beef industry has changed dramatically over the past 20 years. Yet, in each National Beef Quality Audit (NBQA) the objective has remained the same: to measure industry progress on production issues that affect beef quality and, ultimately, consumer demand for beef. Today, the opportunities for our industry to make quality improvements are significant - in fact, the most recent 2011 NBQA, found that nearly $44 per head was "left on the table" due to lost quality opportunities.
|Lost Opportunities Chart|
In 1991 the checkoff-funded Beef Quality Assurance (BQA) program conducted its first NBQA. The audits have centered on quantifying the performance of beef carcasses for value-enhancing characteristics; and identifying quality concerns about the physical attributes of beef, such as carcass blemishes and injection-site lesions. Historically, the audits have been conducted about every five years through harvest-floor audits and interviews with post-harvest beef supply-chain partners. The 2011 NBQA added a new element - a producer benchmark survey to determine the adoption of BQA management principles.
Here are the overall summary findings future BQA programs will target:
Pillars of beef chain success:
- Assuring eating satisfaction and product integrity is paramount.
- Doing a better job of telling our industry's terrific story.
Barriers to continued progress:
- Low level of written protocols
- Balancing the needs of all industry segments
- A lack of trust between industry segments
- A disconnect with the dairy segment
- Carcass inconsistency
- No common language/communication barrier
- Potential food safety issues
- Poor story telling with consumers
BQA is aboutdoing things right, and the program has built on the audit findings to help beef producers provide safe, wholesome, quality beef. That's why the checkoff-funded
National Beef Quality Audit (NBQA) is so important.
To learn more about the 2011 NBQA and Beef Quality Assurance, watch the 2011 NBQA video or visit BQA.org.