Growing your dairy's future Heard in the Hutch 2010 Advertising Rate Card

Heard in the Hutch

RATES

$170/issue

$140 each/6 issues

$115 each/12 issues

CIRCULATION

Monthly issue distributed via e-mail to full DCHA membership (600+ members), plus Sustaining Member company representatives. Print version of electronic layout mailed to requesting members. Archival versions are available on the DCHA Web site.

SCHEDULE

Heard in the Hutch is published on the 15^th of each month; closing date 15^th of previous month; ad materials due 1^st of month for corresponding issue. Space limited to 10 ads per issue. Contents may be modified any month, but will be verified quarterly. Ads will be billed quarterly. Cancellations received after the closing date will be assessed a 50% surcharge for ad space reserved.

MECHANICAL REQUIREMENTS

All artwork should be submitted at 100% and should match specified ad sizes. Any revisions or modifications that need to be made in artwork will be charged to advertiser in addition to current ad space rates.

Specs: Ads are full-color for standard price. Finished size is 400px X 175px or 145px X 385px. Please submit one horizontal and one vertical ad in 72 DPI files in JPG format to Nancy Soucek, soucek@drakeco.com, 636/449-5077.

DISCOUNTS & TERMS

Package discounts apply to advertising in Heard in the Hutch, Heifer Notes and DCHA Resource Directory. Additional 10% discount for advertising in any two. Additional 15% discount for advertising in all three.

No cash discounts. Invoice payments due 30 days after invoice date. A late charge of 1.5% per month will be made on outstanding accounts after 30 days.

GENERAL RATE POLICY

Orders beyond six months at rates then prevailing. Publisher reserves right to revise rates upon a six-month notice to clients validating all orders extending beyond the six-month period at new rates when applicable. DCHA retains the right to decline any advertisement that is not deemed to be in the best interest of the dairy calf & heifer growing industry and DCHA.

CONTACT/CORRESPONDENCE

Please submit contracts and address all questions and correspondence regarding DCHA advertising to Nancy Soucek, soucek@drakeco.com, 636/449-5077.

Dairy Calf & Heifer Association۰16020 Swingley Ridge Road, Suite 300۰Chesterfield, Mo. 63017۰877/434-3377۰www.calfandheifer.org