Heifer Notes 2012 Advertising Rate Card
2 inch X 4 inch Heifer Shop ads
$795 each/two issues
$745 each/four issues
Front-page banner ad size 7 3/8 inches X 1 inch
$895 per issue
Page 2 quarter-page ad size 3 7/8 inches X 8 inches
$1045 per issue
Distributed quarterly via insertion in full 85,000 run of Hoard's Dairyman, plus overruns.
Edition Issue Date Closing Date Materials Due
Spring Feb. 10, 2012 Dec. 10, 2011 Jan. 6, 2012
Summer May 10, 2012 March 25, 2012 April 11, 2012
Fall Aug. 25, 2012 June 25, 2012 July 9, 2012
Winter Dec. 10, 2012 Oct. 10, 2012 Oct. 28. 2012
Space limited to page 1 banner ad, page 2 quarter-page ad and 12 (2 x 4) ads in each issue. Contact Nancy Soucek, 636/449-5077, for availability, ad specs and pricing.
Contents will be verified each issue. Ads will be billed after publication of each issue. Cancellations received after closing date will be assessed a 50% surcharge for ad space reserved.
All artwork should be submitted at 100% and should match specified ad sizes. Any revisions or modifications that need to be made in artwork will be charged to advertiser in addition to current ad space rates.
Specs: Ads may be up to 4-color for standard price. Finished size is 2” X 4”. Please submit hi-res (300 DPI) files in JPG or EPS format to email@example.com. Please direct all correspondence to Nancy Soucek, 636/449-5077.
DISCOUNTS & TERMS
Package discounts apply to advertising in Heard in the Hutch, Heifer Notes and DCHA Resource Directory. Additional 10% discount for advertising in any two. Additional 15% discount for advertising in all three.
No cash discounts. Invoice payments due 30 days after invoice date. A late charge of 1.5% per month will be made on outstanding accounts after 30 days.
GENERAL RATE POLICY
Orders beyond six months at rates then prevailing. Publisher reserves right to revise rates upon a six-month notice to clients validating all orders extending beyond the six-month period at new rates when applicable. DCHA retains the right to decline any advertisement that is not deemed to be in the best interest of the dairy calf & heifer growing industry and DCHA.
Please submit contracts and address all questions and correspondence regarding DCHA advertising to Nancy Soucek, 636/449-5077.