Heifer Notes 2012 Advertising Rate Card

RATES

2 inch X 4 inch Heifer Shop ads

$795 each/two issues
$745 each/four issues

Front-page banner ad size 7 3/8 inches X 1 inch

$895 per issue

Page 2 quarter-page ad size 3 7/8 inches X 8 inches

$1045 per issue

CIRCULATION

Distributed quarterly via insertion in full 85,000 run of Hoard's Dairyman, plus overruns.

SCHEDULE

Edition            Issue Date                    Closing Date           Materials Due

Spring            Feb. 10, 2012               Dec. 10, 2011          Jan. 6, 2012

Summer        May 10, 2012                March 25, 2012        April 11, 2012

Fall                 Aug. 25, 2012               June 25, 2012         July 9, 2012

Winter            Dec. 10, 2012               Oct. 10, 2012            Oct. 28. 2012

Space limited to page 1 banner ad, page 2 quarter-page ad and 12 (2 x 4) ads in each issue. Contact Nancy Soucek,  636/449-5077, for availability, ad specs and pricing.

Contents will be verified each issue. Ads will be billed after publication of each issue. Cancellations received after closing date will be assessed a 50% surcharge for ad space reserved.

MECHANICAL REQUIREMENTS

All artwork should be submitted at 100% and should match specified ad sizes. Any revisions or modifications that need to be made in artwork will be charged to advertiser in addition to current ad space rates.

Specs: Ads may be up to 4-color for standard price. Finished size is 2” X 4”. Please submit hi-res (300 DPI) files in JPG or EPS format to hdads@hoards.com. Please direct all correspondence to Nancy Soucek, 636/449-5077.

DISCOUNTS & TERMS

Package discounts apply to advertising in Heard in the Hutch, Heifer Notes and DCHA Resource Directory. Additional 10% discount for advertising in any two. Additional 15% discount for advertising in all three.

No cash discounts. Invoice payments due 30 days after invoice date. A late charge of 1.5% per month will be made on outstanding accounts after 30 days.

GENERAL RATE POLICY

Orders beyond six months at rates then prevailing. Publisher reserves right to revise rates upon a six-month notice to clients validating all orders extending beyond the six-month period at new rates when applicable. DCHA retains the right to decline any advertisement that is not deemed to be in the best interest of the dairy calf & heifer growing industry and DCHA.

CONTACT/CORRESPONDENCE

Please submit contracts and address all questions and correspondence regarding DCHA advertising to Nancy Soucek,  636/449-5077.